Accenture XPL

Brief

XPL is Accenture's vision for the future of logistics operations. Explain how this change of operational mindset can become the catalyst for the digital reinvention of supply chain and logistics, therefore challenging clients to think differently.

Solution

A video that ventures into the abstract to convey a complex message, simply. Initially capturing the pitfalls of traditional logistics using straight lines before shifting to an 'X' - demonstrating that the simple shift in perspective will transform their operations.