Taltrack Promo

Brief

Taltrack is a continuous performance management tool that aims to do away with annual appraisals. Showcase the brand with a promotional video to target HR Directors of medium-sized corps, selling in the benefits and generating leads.

Solution

A fast-paced video with moments of slow-burning comedy! After quickly demonstrating the inefficiency of annual appraisals, a combination of live action and animated scenes demonstrate the app's benefits for employees, managers and HR Directors.