Concept | Art Direction
Brief
PA wanted a video to tell their story of heritage in technology and innovation. A focus on their innovation centre was required in order to differentiate PA from other consultancies, leaving the viewer with a deeper understanding and a sense of magic.
Solution
A video in which we follow a PA employee, walking through the innovation centre before work begins. Video projections representing innovation and tech fill the environment to create an ethereal, magical feeling, underpinning the overall story of innovation.