Concept | Production | Sound Editing
Brief
Retail loses £200m via supply chain inefficiencies annually. GS1 developed a single catalogue of trusted data to combat this, and wanted to encourage an initiative for the retail industry by raising awareness of Product:DNA and explaining the benefits.
Solution
A video that contrasts the chaos of ‘now’ with the simplicity and calm of the future. Starting with a frenetic pace, then pivoting to a calm and soothing tone to demonstrate how retail could be with Product:DNA.
- Stavros Vichos - Project Manager GS1